In July, ATRenew continued the pace of its store network expansion by adding 49 stores. The additions were mainly in the form of cooperative stores (shop-in-shop) in the first- and second-tier cities in central and southern China, such as Shenzhen and Wuxi, further strengthening the coverage of AHS Recycle in the local electronics hubs and the ability to serve consumers.
PJT Marketplace adjusts labels and entrances to improve user experience. The quality inspection indicators are grouped into "official quality inspection", "certified quality inspection (by PJT Marketplace-certified inspectors)", and "third-party quality inspection (by merchants who adopt PJT Marketplace’s quality inspection standards and procedures)". There is also a star rating for products labeled “certified quality inspection” and “third-party quality inspection” - a five-star rating represents the highest credibility of a seller. The upgrade of the labeling and rating system further enhances the transparency of the marketplace. The auctioning section has been divided into two: 1) mobile phones and tablets, and 2) laptops and other electronics - forming category focuses and providing merchants users with more convenience.
ATRenew has successfully accelerated the trial operation process of multi-category recycling, reusing the system and capabilities of AHS stores in central business districts in cities such as Beijing and Shanghai selectively. The new categories include pre-owned luxury bags, watches, photography and video equipment as well as gold. Consumers can get price estimates and place orders through the mobile app, official website and WeChat mini program of AHS Recycle. Take luxury goods as an example, the recycling process and user experience are significantly improved compared with the traditional approaches in the industry. The development of a multi-category business is based on strong brand awareness and consumers' trust. It is also inseparable from the long-term construction of store fulfillment capabilities, and the quality inspection competence backboned by the Company’s systematic staff training system.